Straco Pty Ltd has been founded in 2014 with one aim: Creating value.

Our professional services and consulting philosophy is guided by the principle that successful businesses have to create value to all stakeholders.

 

Creating a benefit for customers, employees, payers, partners and the business at the same time is an exciting challenge that we love to take on. With creativity and innovative approaches we strive to deliver outstanding consulting services.

 

Passion for value driven marketing drives us when working with our customers on solving business problems and unlocking new opportunities. Assisting our customers in their very own journey of value creation is the mission we love to join.

 

The identification of sustainable and profitable business opportunities usually derives from a sound understanding of customer segments and needs in the market. We help to describe and target specific customer segments with tailored brand offerings that will allow a financially successful realignment of your brands and businesses.

 

Thomas Keller, owner and founding direcor of Straco, is an international business manager with P+L responsibility for multinational Life Science companies (Pharmaceutical, Diagnostics, Medical Devices) in Australia, New Zealand and Greater China (China, Hong Kong, Taiwan). Before he started to manage country organisations or business units Thomas worked in different roles as Regional Manager Asia Pacific Middle East Africa, Country Manager ANZ, Senior Strategic Marketer, Sales Manager, Market Research and Management Consultant. 

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